The need to archive notification and marketing emails
Email notifications, a necessary part of all digitally enabled businesses
Businesses use email notifications as an integral part of their product and service development and delivery. Notifications help organizations convey essential information and foster user relationships. And such notices carry critical information that complies with the company's promised service levels.
Email notifications are triggered or sent in response to a precise user action or event. Some common examples include activation messages, activity notifications, security alerts, and utility functions like OTPs.
The fundamental nature of these messages makes it crucial for companies to securely capture and archive these notifications.
Preserving such messages for the long term is essential to resolve customer support queries and prepare for future litigations. Some regulated companies may need to store these for compliance.
In addition, email notifications, when strategically used, help businesses keep clients engaged, deliver a great user experience, reinforce client trust in their services and help build long-lasting customer relationships.
Sendgrid is a popular platform for delivering high-volume email notifications.Related: Why Archival emails
Challenges with archival for Sendgrid
Archiving email notifications carry a unique set of challenges against archiving regular corporate emails transacted by users. Here are some common challenges faced by backup solutions for Sendgrid:
High Volume: A large customer/user base having a high volume of transactions with your business can generate millions of emails in a month. Imagine a bank sending OTPs, or money movement alerts. Optimally storing this massive quantity of such emails proves to be the biggest challenge.
High Velocity: Business systems generate notifications at a blistering rate, which challenges the ingestion system of any archival platform. Solutions that can absorb such a high flow rate must be highly scalable to prevent queue pile-ups and missed messages.
Poor Accessibility: It’s not enough to just preserve these notifications. Such emails must be discoverable on demand and maintained long-term to support the customer-support and compliance use cases.High Cost: The high volume means high storage utilization. Archival solutions that don’t optimize costs as volume grows can make such Sendgrid backup solutions prohibitively costly.
Vaultastic: The best among Sendgrid Email Archiving Solutions.
Vaultastic lets enterprises manage the archival of transactional and marketing emails sent using Sendgrid. Vaultastic, the modern email archiving solution for Sendgrid, is highly scalable, secure and optimizes costs up to 60% even as the storage volume snowballs.
What Vaultastic means for your business:
An immensely scalable cloud archival for Sendgrid for 100% capture of all business-critical notifications and the long-term storage of these in a single, searchable repository.
Vaultastic, a secure Sendgrid email archiving solution, protects all your data across multiple layers, including encryption, authorization, access controls, and more.Related: How to configure Sendgrid to journal email to Vaultastic
Advantages that make Vaultastic the Best Email Archiving Solution for Sendgrid
Compliance & Litigation readiness
Superior customer service
Cost compression up to 60% or more
The Vaultastic Edge
We Love making things better for you
Archiving solution for Sendgrid
- Archiving solution for Sendgrid
- 1. Why do we need a separate archiving solution for Sendgrid?More
Sendgrid is a notification sending service with no provision for archiving your emails sent via the platform. Since preserving notifications is critical for your business, you must rely on an independent archiving solution for Sendgrid. Vaultastic is proven and delivers the best email archiving solutions for Sendgrid. Learn more
- 2. How do we ensure that the Sendgrid email archiving solution is compliant?More
Compliance with industry regulations and local laws requires you to preserve all email transactions in a certain way, e.g., resident in your country, end-to-end encrypted, discoverable, and more. Vaultastic, by design, delivers a compliance-ready email archiving solution for Sendgrid. Learn more
- 3. Is the Sendgrid backup solution automated?
- 4. Will we incur additional costs in maintaining the archival?More
Since the archive is not part of your Sendgrid service, yes, you would need to pay the archival vendor like Vaultastic. We would like to highlight that Vaultastic works hard to optimize costs of your ever-growing storage and delivers up to 60% cost compression using multiple methods such as deduplication, storage tiering and more.
- 5. How do we integrate the archival solution?More
Learn more here: How to configure Sendgrid to journal email to Vaultastic